White Color Alienation

White Color Alienation
C.W.right Mills argues that society is dominated by a power elite rather than a ruling class which owns the forces of production, his analysis of work in capitalist society owners much to Marrian Perspective Mills States that the expansion of the tertiary sector of the economy in advanced capitalist societies has led to a ‘shift from skill with things with persons’.

Therefore managers & executives are employed not simply because of their academic qualification & experience but for their ability to get on with people. The salesman is given a job for his apparent warmth, friendliness & sincerity.

However , because aspects of personality are bought and sold like any other commodity, individuals are alienated from their true selves. Their expression of personality at work is false and insincere